Loja Watsons Bay is a small boutique established in 2017 with the aim to promote local business, encourage ethical sustainable fashion, empower young designers and artists, and provide wellness services to the community.

We cater for individuals who are unique and do not rely on trends from well established labels to compose their looks and to express themselves.
Our fashion is size-less and our designs are timeless.

We believe in a sustainable planet and understand that the retail industry has a responsibility to reduce the waste that pollutes our environment.
We do not support the fashion industry’s common practice of disposing unsold garments in landfill. Our range of products are carefully curated to reflect our philosophy. Some of our products are brand new and some are up-cycled.

We prefer natural fibers and promote the recycling of old materials with new designs and up-cycle beautiful, well preserved garments.

We aim to support young artists from different cultural backgrounds and promote innovative products from within our local community and around our planet.